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Marketing Solutions for the Enterprise
Marketing Solutions in the Software/Hardware Industry
LENGTH OF PROGRAM: 1 ½- 2 DAYS
Prime Selling Concepts has developed a unique marketing simulation process that gives your marketing resources the opportunity to engage a “real marketing campaigns” and overcome the many challenges that occur within your identified marketing process. Using your successful customer engagements as a foundation, these high-energy workshops gives experienced and new hire marketing people the opportunity to learn from the best within your organization.
Program Goals
The purpose of this workshop is to enhance your understanding of the methodology for successful marketing engagements. The workshop will explore your ability to quickly decide priorities and execute sound marketing tactics. The workshop will help you build and develop a coordinated marketing team. You will have the opportunity to execute effective marketing tactics. You will be asked to present and communicate key activities that will insure a successful product introduction and corporate launch. You will be involved in a process that will allow you and your team members to work and learn in a fast moving, unpredictable environment!
This workshop will simulate the Roles and Responsibilities of Marketing.
This Case Simulation will,
- Provide you with a way to understand marketing engagement methodology.
- Provide you with effective teaming strategies.
- Provide you with practice opportunities in a simulated environment.
You will be able to obtain "real world" experiences by:
- Building a team and sharing responsibilities.
- Executing a set of product introductions and a major industry launch activity.
- Developing an encompassing “Go to Market “ plan that highlights top priorities.
- Creating and presenting key deliverables and timelines.
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